The digital age has lots of apps to offer, but hardly any can compete with Slack. The current king of business communications has enjoyed a meteoric rise in the past few years.
And now, it can do much more than send a funny meme to work colleagues.
Today, using Slack for marketing campaigns is a strategy that many are testing out.
How Can Brands Use Slack in Their Marketing Efforts?
There are several ways to use Slack in marketing, as the app is easy to integrate with many other apps and programs. Here are some of the best ways to use it.
Connecting It with Hootsuite
The pro version of Hootsuite allows you to do a lot more than schedule your social media marketing.
By connecting with Slack, you can send social posts from your Hootsuite dashboard to any of your Slack channels.
Twitter Integration and Monitoring
Connecting Slack and Twitter makes it easy for your team to stay on top of live updates and brand mentions.
You can create a specific channel on Slack for marketing on Twitter, then assign team members to monitor activity there.
Engaging Your Community
Outside of work conversations, Slack is great for building a community. You can integrate it with a WordPress blog through various plug-ins.
It’s even possible to hook it up with WooCommerce and build more engagement around your products, chatting with customers through an exclusive channel.
Curate Hot Content
Nuzzel is a content aggregator with a focus on social engagement of interesting posts related to your brand.
Hook it up with Slack to create a Nuzzel channel, which will deliver these updates for your whole team to browse and enjoy.
This is a great way to use Slack for marketing strategy, both with content creation and promotion.
What are the Challenges When Using Slack for Marketing?
Despite its quick rise, Slack is still relatively new, and there are many companies who are yet to adopt it on a consistent basis.
Trying to roll it out to customers and clients may take some time.
It works well for smaller teams, but encouraging large teams with various demographics is a bigger process.
A full-scale digital transformation will take time.
Turning Slack into the central hub of your marketing operations may take some patience and coercion in some cases.
But eventually, your company will need to move with the times to keep up with your rivals.
Could Slack Become the Next Social Channel For Brands?
Studies show that once a team exchanges over 2000 messages with Slack, 93% of them tend to stick with it.
The app has had incredible growth in the past five years, reaching a value of more than $7 billion. It certainly seems like the sky is the limit, and the brand has no intentions of slacking off.
The ability to integrate other apps makes it an easy choice to integrate Slack for marketing. From bots to project management tools, Slack is evolving with the times, and looks to be around for the long haul.
This app might be the future of business communications. If they don’t sell out, they might just unsettle the big guns at Microsoft and Google.