Email has been around for a long time, so it’s easy to dismiss it as irrelevant in the current digital landscape. However, that would be a critical mistake.
The truth is, email marketing is as powerful as ever, and it’s not going anywhere.
The Real Potential of Email Marketing
Unfortunately, organic reach is almost non-existent on social media now. This forces companies into paid advertising. But there is another way to cut through all the noise.
By focusing on growing an email list of loyal subscribers, you’ll soon find the benefits of email marketing are far greater than many people realize.
1. You Can Generate More Leads
Studies show that 59% of marketers claim email is the most effective marketing channel for their company’s revenue.
You can also encourage your subscribers to forward email content to their families, friends and colleagues.
Between forwarding and social sharing, subscribers can amplify your content to boost future sign-ups.
2. It Boosts Conversion Rates
Once you have more leads, you can build a relationship and ultimately nurture prospects through your sales funnel.
In time, that makes it easier to convert email subscribers into customers.
3. It Reduces Marketing Costs
One of the great benefits of email marketing is that it delivers a great return on investment (ROI).
In fact, research indicates the ROI of email marketing is higher than social media and paid advertising, yielding almost $40 for every $1 of marketing spend.
Better yet, many top email marketing tools have free versions, allowing you to get up and running at minimal cost.
Leverage the Benefits of Email Marketing
With the technology available today, email marketing can do a lot more than simply acquire new leads.
Segmentation and Personalization
When email marketers go niche within their own audiences, it enables them to forge deeper connections on a more personal level.
Segmenting your audiences and delivering targeted content that is personalized to their needs is a sure-fire way of improving the results of your email marketing. It may just cause your revenue to increase 7-fold!
By using more personalization, you can soon earn the trust of your subscribers. People want brands to know more about them, and with your tailored content, you’ll soon prove that your business cares about them.
With marketing automation, you can add personalized product recommendations to your emails. This can boost sales volumes, especially when trust has been built.
Another method is to use automation for drip campaigns, keeping leads warm until they are prepared to buy something. This strategy has been proven to earn a 300% higher click-through rate than single emails.
The Future for Email
The rise of machine learning is one of the biggest benefits of email marketing. Being able to segment audiences and learn more about your customers from data insights can massively improve the ROI of email marketing.
It has truly changed the game.
Also, as more than 70% of millennials prefer email for business communications, the future truly looks bright for email marketers.
Social media is a tough nut to crack and is only becoming more crowded.
Email is going nowhere. The gold is in your list.