The Truth You Must Know About Slack for Marketing

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The digital age has lots of apps to offer, but hardly any can compete with Slack. The current king of business communications has enjoyed a meteoric rise in the past few years.

And now, it can do much more than send a funny meme to work colleagues.

Today, using Slack for marketing campaigns is a strategy that many are testing out.

How Can Brands Use Slack in Their Marketing Efforts?

There are several ways to use Slack in marketing, as the app is easy to integrate with many other apps and programs. Here are some of the best ways to use it.

Connecting It with Hootsuite

The pro version of Hootsuite allows you to do a lot more than schedule your social media marketing.

By connecting with Slack, you can send social posts from your Hootsuite dashboard to any of your Slack channels.

Twitter Integration and Monitoring

Connecting Slack and Twitter makes it easy for your team to stay on top of live updates and brand mentions.

You can create a specific channel on Slack for marketing on Twitter, then assign team members to monitor activity there.

Engaging Your Community

Outside of work conversations, Slack is great for building a community. You can integrate it with a WordPress blog through various plug-ins.

It’s even possible to hook it up with WooCommerce and build more engagement around your products, chatting with customers through an exclusive channel.

Curate Hot Content

Nuzzel is a content aggregator with a focus on social engagement of interesting posts related to your brand.

Hook it up with Slack to create a Nuzzel channel, which will deliver these updates for your whole team to browse and enjoy.

This is a great way to use Slack for marketing strategy, both with content creation and promotion.

What are the Challenges When Using Slack for Marketing?

Despite its quick rise, Slack is still relatively new, and there are many companies who are yet to adopt it on a consistent basis.

Trying to roll it out to customers and clients may take some time.

It works well for smaller teams, but encouraging large teams with various demographics is a bigger process.

A full-scale digital transformation will take time.

Turning Slack into the central hub of your marketing operations may take some patience and coercion in some cases.

But eventually, your company will need to move with the times to keep up with your rivals.

Could Slack Become the Next Social Channel For Brands?

Studies show that once a team exchanges over 2000 messages with Slack, 93% of them tend to stick with it.

The app has had incredible growth in the past five years, reaching a value of more than $7 billion. It certainly seems like the sky is the limit, and the brand has no intentions of slacking off.

The ability to integrate other apps makes it an easy choice to integrate Slack for marketing. From bots to project management tools, Slack is evolving with the times, and looks to be around for the long haul.

This app might be the future of business communications. If they don’t sell out, they might just unsettle the big guns at Microsoft and Google.

10 Digital Tools for Everyday Effectiveness (and Fun)

We asked the E29 team to share some of their favorite tools that they use every day. This list is by no means exhaustive, but you may find something in here that you didn’t know about before and it could save you time and make your workday more productive too. Some of these are also good for personal use, so read on and share any tools you love in the comments.

1. Slack

Megan says: “Slack is a [great tool]! A few of us in the office use it all the time and helps us stay connected. It’s so easy to message, send files, ping people during meetings, and know when people are online or not.”

Slack has definitely changed the way work teams collaborate. Launched in 2013, Slack has grown to have 8 million daily active users in 100 different countries. If you thinking, why do I need another tool for collaboration and project tracking, it’s more intuitive than you might think and very easy to keep track of activity for each project, client or team. I’m sure you’ll be surprised how much time it saves you.

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2. Pinterest

Annabelle says: “I’ve been using this app for a few years now and I use it for everything! My wedding, Honeymoon, Fashion, Home Decor and Organization. I remember before getting married I would spend hours and hours looking up ideas and wedding DIY’s every day. Not only did I had the wedding of my dreams, but we saved a lot of money thanks to all the great ideas I found.

Features I love from this app?

I was looking for a Jute rug for my living room a month ago, so of course, I went to Pinterest to look for ideas. I saw a pin of the rug I wanted, click through to Pottery Barn's website and purchased it on the spot.”

Fun fact you may not have known about Pinterest: It is headquartered in San Francisco and took several years before becoming one of the main social networks. 81% of Pinterest users are females.

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3. Screenshot Tool

For a tool that is both a feature and a utility, I use the screen capture feature on my phone and Mac a few times a day, at least. I love screenshots and I really don't know how I would survive without them. On the iPhone X to take a screenshot, you click the power and one of the volume buttons at the same time. On pre-iPhone X phones, you hold down the home and power buttons. And on a Mac for a screenshot, my favorite way to do it is to press Shift + Command + 4 and then select what I want from the screen. Of course, there are many tools for screen capturing. What's your favorite?

Screenshot created from an iPhone X

Screenshot created from an iPhone X

4. Repost for Instagram

Anne says: “I'm sure most of you are familiar with this one, but it's been a game changer for me just because it makes sharing content from other people on Instagram so much easier. All you have to do is copy the link of the post you want to share and then open up the Repost app. From there, you can share the post and caption if you like to your own Instagram feed or story. I went ahead and purchased the "premium" Repost package, which allows you to repost content without the watermark. For an $8.00 investment, you can clean up your Instagram feed without having to include a bunch of watermarked images - totally worth it.”

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Note the repost icon in the lower left hand corner of the image. This can be removed with a subscription.

5. VSCO

Anne discovered this app about a year ago while hunting for better filters and presets for Instagram pictures. This is far and away the best photo and video editing app she has used. VSCO's motto is, "By Creators, For Creators" and you can see why once you explore their arsenal of filters. Once you select a filter you really like, you can go much, much deeper and truly adjust your photos and videos to balance and refine them to your liking. 

The other cool thing about VSCO is they have an online community where creators can share their photos and videos so you can search through all sorts of original content based on style, filter, color scheme, topic, etc. It's a great source of inspiration if you're looking to change up your Instagram feed. This one will help you up your Insta-game for sure.

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What’s your favorite Instagram tool?

6. SimilarWeb

I use it a lot for competitive research to see where a client stands compared to their competition. There's a great Chrome extension that lets you see the results and easily screenshot them for use in presentations.

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7. SpyFu

This tool shows us competitor information for organic search and paid search. It's great for understanding spend, rank and keywords. 

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8. LIKEtoKNOW.it 

Melissa says, “This app works with Instagram to make posts about clothing, beauty and home items easy to source and purchase. It uses influencers and links to retailers online. 

Here’s how it works: Download the app and link it to your Instagram account. When one of their ambassador's posts an outfit or specific item you would like to purchase on IG, you can like the post. It must be tagged with LIKEtoKNOW.it. Then it becomes part of your feed within LIKEtoKNOW.it. In the app, you can choose items and it links directly to the retailer for purchase. 

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At the end of the week LIKEtoKNOW.it sends a recap of what you liked.

The app is an evolution from their first version. They now provide a better experience. I can go directly to the app, scroll through people I follow and purchase the items I see. 

The app features clothing, accessories, and home decor. Great find for me!”

9. Google Analytics

Melissa says, “The Google Analytics app is my new favorite! I love having Google Analytics right at my fingertips. You can see specific campaigns, e-commerce transactions, where people are visiting from etc. The information is so easy to comprehend and you can dig deeper if needed.

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10. Marco Polo

Amie says, “For personal use, my cousin introduced me to an app a couple of weeks ago called Marco Polo. I’m loving sending video messages to my family across the country and to my sis in London. It’s so much more personal than a text or voicemail.”

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Your turn: What are your favorite digital tools for marketing, productivity or just plain fun?