The e29 Extensions Blog

Thought Leadership in Action

We love to share our thoughts and elevate the conversation when it comes to all things marketing. Read our latest Extensions blog posts, where our seasoned team of marketing experts provide insights, industry news, instructional how-tos, ebooks, white-papers and more. Please enjoy and share!

October 13, 2023

optimizing your retail media network strategy tips from industry experts

Retail Media Networks (RMNs) offer brands access to valuable first-party data, enabling targeted campaigns that optimize product placement and reach key demographics. With expert guidance, RMNs can boost brand performance and future growth.
September 13, 2023

marketing mix modeling a recipe for success

Marketing Mix Modeling (MMM) is like optimizing a recipe: by analyzing past marketing data and external factors, it helps brands find the perfect mix of marketing strategies to maximize ROI. It's not magic, but with the right data and team, it’s powerful.
August 28, 2023

e29 explores ai advertising

E29 Marketing embraced AI-generated art for a budget-friendly 50th anniversary campaign for Erik's Delicafé. The campaign successfully created evocative images representing Erik's through the decades, demonstrating AI's potential to execute high-concept ideas on limited budgets. E29 views AI as a valuable tool for certain projects, always guided by human creatives who understand brand goals and aesthetics.
July 11, 2023

5 changes to make right now to your facebook ad strategy

Facebook's algorithm update prioritizes human interactions over branded content. This change aims to improve user experience and address issues like misinformation. Marketers must adapt by creating engaging content, avoiding engagement bait, and preparing for increased ad costs. Strategies include producing quality video content and building community through groups.
June 29, 2023

e29 webinar transform the path to purchase with retail media networks

Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad spending, and is expected to grow another 60% by 2027.
June 6, 2023

say goodbye to universal analytics and hello to ga4

Google Analytics is transitioning to GA4, which emphasizes events over sessions and enhances data insights through built-in tracking. Prepare by upgrading your property, updating tracking codes, and setting up conversions. Familiarize yourself with GA4's new features for a smooth transition.
February 21, 2023

The Future of Retail Media is Massive: Expansion Beyond Just the Digital Shelf

Retail media networks combine online/offline shopping data, offering personalized ads across stores, websites & apps. Growing fast (11% of ad spend), they help retailers track customer behavior and optimize advertising.
February 2, 2023

how to personalize retail media advertising

Retail media advertising is evolving, leveraging RMNs to create highly personalized, relevant ads. Marketers must adapt by utilizing data-driven insights to enhance customer engagement and navigate economic challenges.

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