The e29 Extensions Blog

Thought Leadership in Action

We love to share our thoughts and elevate the conversation when it comes to all things marketing. Read our latest Extensions blog posts, where our seasoned team of marketing experts provide insights, industry news, instructional how-tos, ebooks, white-papers and more. Please enjoy and share!

November 20, 2024

Micro-Influencers, UGC, and Integrated Marketing Campaigns: Unlocking Authentic Engagement in the Modern Era

Discover how combining micro-influencers, UGC, and integrated marketing creates the ultimate strategy for authentic brand engagement. Learn why small, trusted voices and real customer content are outperforming traditional celebrity endorsements in today's marketing landscape.
October 14, 2024

The Shift to Video-First Strategies: Why Video Content Is Dominating and How to Get It Right

Video content dominates digital marketing, outperforming traditional formats in engagement and ROI. A successful strategy requires understanding your audience and creating platform-optimized content. Focus on quality production to build stronger audience connections and drive results.
September 9, 2024

The Power of Positive Culture in Agency Partnerships: Why It Matters

A positive, people-first culture drives creativity and innovation. E29's culture emphasizes people-first approach, talent-over-location, growth commitment, and empathy. When choosing an agency, clients should consider cultural alignment alongside capabilities. Strong agency culture leads to engaged employees, better service, and more effective partnerships, ultimately driving long-term success.
August 22, 2024

adapting to change how to keep your content strategy agile in a fast paced digital world

In today's fast-paced digital world, having a flexible content strategy is crucial for businesses to stay relevant. This involves maintaining a balance between evergreen content and the ability to quickly adapt to emerging trends, supported by real-time monitoring and analytics. Cross-functional collaboration and embracing emerging technologies are key to creating agile content teams that can respond quickly to changes.
July 24, 2024

nailing your ugc creative brief a step by step guide

Creating an effective UGC creative brief starts with setting clear objectives and understanding your target audience. While providing brand guidelines is essential for maintaining consistency, allowing creators creative freedom helps foster innovation and authentic content. The process requires careful planning of deliverables, timelines, and budgets, along with establishing a robust feedback loop for continuous improvement. By following these strategic steps, brands can harness the power of UGC to create compelling campaigns that truly resonate with their audience.
June 28, 2024

from aspiring marketer to industry insider: the power of marketing internships

Internships offer young professionals vital experience and networking in marketing, helping them find their niche and launch careers. They provide hands-on skills, exposure to different roles, and connections for future opportunities.
June 27, 2024

exploring the budding promise of connected store media

E29's 2023 survey reveals that while 63% of marketers are familiar with connected store media, only 25% use it, mainly for upper/mid-funnel activities. Despite challenges, 83% plan to test it in the coming year, showing optimism for its future.
May 21, 2024

be seen be remembered why building a brand identity matters

A strong brand identity builds credibility, recognition, and focus, helping businesses connect emotionally with customers. By defining core values and audience, you can craft a memorable and impactful brand presence.

EBOOKS + WHITEPAPERS

Expert insights and proven strategies to elevate your marketing performance.
Download our latest thought leadership content from The Results Agency.

Mastering the DTC Customer Journey: Insights and Strategies

updated
September 25, 2024
see post

How To Approach The World Of Retail Media Networks: A Guide For Brand Marketers

updated
June 7, 2023
see post

5 marketing trends you can't miss

updated
November 27, 2019
see post

Unlock Marketing & Advertising Excellence

Get exclusive insights, industry trends, and game-changing strategies delivered straight to your inbox.

Join industry leaders who trust our full-service expertise