April 29, 2020
6 consumer trends youll see supercharged post pandemic
COVID-19 has accelerated trends like telemedicine, remote work, and personal sanitation. Expect growth in virtual care, delivery-only restaurants, and digital community building post-pandemic as consumer habits evolve.
April 21, 2020
14 brands stepping up and giving back during the covid 19 pandemic
Amid global upheaval, brands like Unilever, Google, and Delta are prioritizing humanity over profits with donations, small business support, and health initiatives. 56% of consumers feel good about these humanitarian efforts. E29 will track these corporate responses to determine if they enhance brand loyalty post-pandemic.
April 15, 2020
5 ways to adjust your social media marketing during covid19
During COVID-19, businesses must adapt their social media strategies to thrive. Focus on enabling shopping features, social listening, and being helpful—not opportunistic. Leverage e-commerce growth and stay dynamic with content.
November 1, 2019
6 instagram features and updates marketers need to know
In 2019, Instagram is a top platform for advertisers, offering features like verification, enhanced Stories, shopping, and branded content ads. With one billion users, brands can leverage these updates for better engagement and sales.
September 10, 2019
the single agency vs multi agency whats best for your brand
The shift towards single agencies is driven by market changes and tech advancements, enabling better ROI and timely decisions. A single agency provides a personalized, comprehensive approach to marketing, understanding client needs and leveraging tech effectively for growth.
September 3, 2019
destroying disloyalty how to inspire brand loyalty in 2019
46% of consumers are more open to trying new brands than five years ago. To retain loyalty, brands should reward customers, align values, and conduct thorough research on changing demographics and preferences.
August 29, 2019
does shopper marketing still have a place in todays marketplace
While it traditionally focused on in-store strategies, the rise of online shopping and personalized marketing blurs the lines, pushing brands to integrate both approaches for success.
March 28, 2019
women on the rise are you taking part
The "Year of the Woman" has re-emerged, echoing gains in female representation from 1992 and 2018. Despite progress, men still dominate leadership roles. Brands like Gillette and Nike are changing messaging, but authenticity is questioned. Women lead better in various metrics, yet only 5% are Fortune 500 CEOs. Working at a woman-led agency highlights the need for genuine support in the rise of women. Brands should seek true partnerships with such agencies.
