The Client

Olli Salumeria

Amplifying Brand Reach through Strategic Partnerships

June 23, 2025
Olli Salumeria

The Challenge:

Olli Salumeria, known for its fourth-generation salumi recipes, had established a devoted customer base in physical stores but faced significant hurdles growing its online presence. The challenge was clear: How could we maintain the loyalty of existing followers while expanding brand awareness and engaging new audiences?

The Strategic Solution:

We dove deep into Olli’s audience analytics and identified a critical insight: their followers were passionate about authentic charcuterie and loved the thrill of winning product giveaways. With this in mind, we crafted a two-pronged strategy that married engaging visual content with strategic partnerships to grow the brand's online presence.

1. Giveaway Collaborations:
We curated partnerships with complementary CPG (Consumer Packaged Goods) brands, running co-branded giveaways that resonated with our target audience. These collaborations incentivized participants to follow Olli Salumeria on social media as a requirement for entry, successfully capturing new leads and increasing our organic reach.

2. Charcuterie Content Creation:
We partnered with renowned charcuterie influencers and food artists to create stunning, aspirational charcuterie boards, designed specifically for Instagram’s visually-driven audience. These highly-shareable pieces not only resonated with Olli's existing followers but also enticed new audiences, positioning Olli as the go-to brand for charcuterie lovers.

The Impact:

The results speak for themselves:

  • 100k video views across our campaigns.
  • A 10% follower increase with each of the 15 strategic partnerships.
  • A vibrant library of high-quality content that continued to drive engagement long after the campaigns ended.

This case study demonstrates the undeniable power of well-aligned partnerships and content strategies to not only grow a brand’s following but also foster deeper connections with its audience. When executed with precision, these initiatives don’t just meet goals—they exceed them.

Challenge
Olli Salumeria aimed to grow online while keeping loyal fans.
solution
Charcuterie fans + giveaways = strategy for growth.
result
Partnerships and content that fueled lasting engagement.