Olli Salumeria, known for its fourth-generation salumi recipes, had established a devoted customer base in physical stores but faced significant hurdles growing its online presence. The challenge was clear: How could we maintain the loyalty of existing followers while expanding brand awareness and engaging new audiences?
We dove deep into Olli’s audience analytics and identified a critical insight: their followers were passionate about authentic charcuterie and loved the thrill of winning product giveaways. With this in mind, we crafted a two-pronged strategy that married engaging visual content with strategic partnerships to grow the brand's online presence.
1. Giveaway Collaborations:
We curated partnerships with complementary CPG (Consumer Packaged Goods) brands, running co-branded giveaways that resonated with our target audience. These collaborations incentivized participants to follow Olli Salumeria on social media as a requirement for entry, successfully capturing new leads and increasing our organic reach.
2. Charcuterie Content Creation:
We partnered with renowned charcuterie influencers and food artists to create stunning, aspirational charcuterie boards, designed specifically for Instagram’s visually-driven audience. These highly-shareable pieces not only resonated with Olli's existing followers but also enticed new audiences, positioning Olli as the go-to brand for charcuterie lovers.
The results speak for themselves:
This case study demonstrates the undeniable power of well-aligned partnerships and content strategies to not only grow a brand’s following but also foster deeper connections with its audience. When executed with precision, these initiatives don’t just meet goals—they exceed them.