At E29, we believe great work deserves its moment in the spotlight. With fall award deadlines like the MarComs, Daveys, and Webbys coming up fast, now’s the time for agencies and brands to turn standout campaigns into industry recognition.
But here’s the thing—we’ve learned (often through trial and error) that award-winning submissions don’t come together overnight. It takes more than strong results. It takes clarity, storytelling, and a strategy for showcasing the impact behind the work.
Awards aren’t just about prestige. They’re a powerful tool to demonstrate effectiveness, build credibility with clients, and carve out space in a crowded market. Yet too often, teams wait until the last minute, scrambling to pull something together and missing the chance to tell the real story. (We’ve been there!)
We’re proud to share that our team brought home several 2024 MarCom and Davey Awards across Integrated Marketing, Digital Strategy, and Social Media. And those wins didn’t happen by accident. They were the result of a year-round process we’ve perfected through the years, tracking results, aligning on what matters, and shaping narratives that connect.
If you’re an agency or marketer looking to level up your submissions this season, here’s what we’ve learned along the way.
Judges aren’t just looking for flashy numbers—they want smart, strategic thinking. Every metric should be tied to a clear challenge, a strategic insight that unlocked the idea, and a measurable outcome that aligned with the brand’s goals. In our winning entry for a CPG client, we didn’t just report a 71% YOY growth. We contextualized it by highlighting a mid-campaign pivot that leaned into UGC and social listening insights. That full-funnel story made the results more meaningful.
Award submissions need more than great creativity, they need the right placement. One of the most common mistakes is entering a campaign into a category that doesn’t align with the campaign’s core objective. We always consider the intention behind the work. Did it drive awareness, increase conversion, or build a community? Selecting the right category gives the work the best chance to shine in front of the right judges.
Strong storytelling is supported by strong visuals. Judges go through hundreds of entries, so the clarity and polish of your presentation can make or break your submission. Every element you include—campaign creative, before-and-after snapshots, or a visual timeline—should enhance the story. When we submitted our Davey Silver entry in Social Media, we included a visual comparison of our early post formats versus the final optimized versions. That simple detail showed how we test, learn, and iterate.
July is the perfect window to start preparing your entries. Waiting until August or September often leads to rushed narratives and missed opportunities to gather the right assets. This is the time to audit your campaigns from the past year, align with clients on permissions and key results, and begin shaping your storylines. At E29, we maintain a rolling archive of “award-ready” assets—from metrics and creative files to testimonials and strategic insights—so we can pull everything together efficiently when the time comes.
This year, we were proud to earn recognition across several categories: 2024 MarCom Platinum for Integrated Marketing Campaign, 2024 MarCom Gold for Advertising & Marketing Materials, 2024 Davey Gold in Social Media, and 2024 Davey Silver for Integrated Campaign & Video. While each campaign was unique, they shared a common thread: a clear strategy, strong creative execution, and measurable impact. The takeaway? Great entries don’t just report results—they explain how those results came to life.
At E29, our focus is always on the client and the outcome, not the trophy. But we know awards offer a valuable signal that your work is resonating. They build trust, validate investment, and give your team a reason to celebrate. If your campaign made an impact, July is the time to make that story shine
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