February 16, 2018
you never call me anymore: losing touch with humanity in the workplace
Technology enhances efficiency in our daily lives, but it may reduce personal connections and compassion in the workplace. Studies show face-to-face communication builds trust and effectiveness, highlighting the need for human interaction.
February 8, 2018
crafting the ideal o2opus online to offline pop up shop
I love the O2O (online-to-offline) trend, especially pop-up shops. My ideal fitness-themed pop-up would feature live athletes, immersive experiences, and unique products. Guests could test gear, enjoy activities, and relax with recovery treatments. Brands like Hyperice and NormaTec would fit perfectly. What do you think?
January 31, 2018
a millennials take on influencer marketing hint you need it
As a millennial, I love influencers! They provide authentic connections and outperform traditional ads. Brands should embrace them, from micro-influencers to major names. Research is key to finding the right fit. Influencer marketing delivers great ROI, making it essential for future success.
January 17, 2018
tapping into todays modern shopper
Today's shoppers are fast-paced and omnichannel, blending online and in-store experiences. Brands like Neiman Marcus excel by using data to deliver personalized, relevant content across multiple touchpoints, enhancing convenience and loyalty.
January 3, 2018
design with a purpose
Creative work can impact positively at any scale by focusing on meaningful messages and aligning with clients' values for social good.
