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Hosted by E29 CEO & Founder Amie Stanley, this is the podcast where we cut through the hype and dig into real-world marketing moves that drive results.
Terra Chamberlin knows how to build trust and drive better work through better client relationships. They share what makes a great partnership, how to push back with empathy while staying aligned, and how to protect teams from burnout while delivering big. A masterclass in leading client relationships with intention, impact, and grit.
Amie sits down with Fiona Gibbens, E29’s rising expert in UGC and influencer marketing to explore why unfiltered content from everyday creators is outperforming brand marketing—and how to turn authentic voices into real business growth.
The future of influence isn’t filtered; it’s real. In this episode of 29 Minutes of Marketing Grit, Amie sits down with Fiona Gibbens, E29’s rising expert in UGC and influencer marketing, to unpack how everyday creators are redefining what it means to build trust and drive growth. From strategy to scalability, they delve into why 93% of marketers claim UGC outperforms branded content — and how brands can leverage authentic voices for a measurable impact. Fiona also shares how technology, creativity, and community are converging to shape the next wave of authentic, performance-driven marketing. Tune in, because this episode is your playbook for thriving in the UGC revolution.
Fiona Gibbens explains why unfiltered content from everyday creators outperforms traditional brand marketing—and how to harness the power of UGC for real growth.
Amie sits down with Terra Chamberlin, Director of Client Service. With two decades of experience leading accounts at top global agencies, Terra knows what it really takes to create smart, seamless, and successful client-agency partnerships. From building trust to navigating tough conversations, she shares what great client service really looks like—and why it’s so much more than just “keeping the client happy.” This episode covers what separates good account leadership from great, how to build trust quickly and navigate tension with confidence, the right way to push back without breaking the relationship, how to protect your team’s energy and avoid burnout, and why strong partnerships ultimately lead to stronger work—and better results. If you're in account leadership, on the client side, or just want to work better across teams, this one’s full of real talk, practical advice, and behind-the-scenes insights you won’t want to miss.
Terra Chamberlin knows how to build trust and drive better work through better client relationships. They share what makes a great partnership, how to push back with empathy while staying aligned, and how to protect teams from burnout while delivering big. A masterclass in leading client relationships with intention, impact, and grit.
Meet Leyla, E29’s newest team member who joined the agency straight out of college. Perfect for students, recent grads, or anyone curious about the realities of agency life, this conversation offers a behind-the-scenes look at what it’s really like to transition from the classroom to the fast-paced world of clients and campaigns. Leyla shares with Amie her honest take on starting her first full-time role, the lessons she’s learned so far, and what surprised her most about the shift from college to career. It’s a candid, relatable listen for anyone at the start of their own professional journey.
E29’s newest team member, Leyla, joins Amie to share her experience transitioning from college to agency life. A candid look at first jobs, real-world lessons, and what it’s really like starting out in marketing.
This episode dives into one of the biggest shifts in retail and digital media: Retail Media Networks. From Amazon to Walmart to Target, RMNs are transforming how brands reach shoppers. Crystal Vincent, Associate Director of Client Experience at Goodway Group, joins the conversation to break down how these networks work—and how brands are using them to win. With deep expertise in retail media strategy and full-funnel integration, Crystal shares insights on leveraging first-party data, dynamic creative, and cross-channel campaigns.
Crystal Vincent of Goodway Group joins to unpack the rise of Retail Media Networks and how brands are using first-party data, dynamic creative, and full-funnel strategies to drive results across platforms like Amazon, Walmart, and Target.
What happens when you give a college intern full ownership of a podcast launch? If you're lucky, you get Ella Crovetto. In this episode of 29 Minutes of Marketing Grit, host Amie Stanley sits down with E29 Marketing’s Summer Intern, Ella —the driving force behind the launch of this very podcast. From research and scripting to scheduling and rollouts, Ella brought the grit to life in every step of the process. We dive into what it’s like to intern at a modern marketing agency, how the podcast came to be, and what Gen Z wants from brands, content, and leadership today. Whether you're a marketer, manager, or student, this episode is a reminder that with the right mindset—and a little trust—early career talent can deliver game-changing impact.
College intern Ella Crovetto didn’t spend her summer fetching coffee—she launched this entire podcast. In this episode, Amie sits down with the Gen Z force behind 29 Minutes of Marketing Grit to talk about agency life, Gen Z insights, and how young talent can make a massive impact.
E29's CEO Amie Stanley sits down with digital Marketing Specialist & Professor Suse Barnes to discuss what actually works and doesn't in SEO today — and the real tools that matter in 2025 and the age of AI
What actually works in SEO today and the tools that matter in 2025's AI-driven landscape.
How do you build a brand that truly lives its values—from the inside out? In this episode of 29 Minutes of Marketing Grit, host Amie Stanley sits down with executive leadership coach and culture whisperer Candra Canning, Founder and CEO of Live Bright Now, to unpack the real work of building connected, courageous, and high-performing teams. Amie and Candra explore how culture isn’t just a vibe—it’s the fuel that powers grit, growth and truly great brands. They talk candidly about why culture is a competitive advantage, not an HR buzzword; how emotional intelligence and values-based leadership drive business results. About what it takes to lead with clarity, connection (and yes—grit), and the simple habits to reignite team energy and alignment in a hybrid world. This is more than a leadership episode—it’s a blueprint for building a culture where both brands and people can thrive.
Listen in as executive leadership coach Candra Canning, Founder and CEO of Live Bright Now, shares what it really takes to build connected, courageous teams—and why culture is the fuel for grit, growth, and great brands.
In the first ever episode of 29 Minutes of Marketing Grit, E29’s summer intern asks CEO, Founder & Host Amie Stanley some questions to introduce the voice behind the show and delve into what grit really means in the world of marketing. Amie has over 25 years of experience in marketing, has built an award-winning female-led agency, and has been wanting to launch E29's very own podcast forever. The grit starts now!
Amie shares what grit really means in marketing—and why launching this podcast was years in the making.
The no hype, all results podcast you've been waiting for.
