December 20, 2023
the 4 hottest influencer marketing trends for 2024
In 2024, influencer marketing will focus on advanced analytics, live shopping, micro-influencers, and long-term partnerships to drive engagement and boost brand success. Let E29 help you stay ahead of these trends!
November 7, 2023
elevating your brand the connected tv advertising advantage
Connected TV (CTV) is revolutionizing advertising with its vast reach and data-driven targeting, offering cost-effective, cross-device campaigns. Marketers can engage audiences through precision targeting and creative content to boost ROI.
October 23, 2023
demystifying marketing mix modeling tips from industry experts
Marketing Mix Modeling (MMM) analyzes marketing efforts to optimize budgets and improve ROI. It helps businesses allocate resources effectively by evaluating past campaigns. Accurate data is key to success—partnering with experts like E29 is crucial.
October 13, 2023
optimizing your retail media network strategy tips from industry experts
Retail Media Networks (RMNs) offer brands access to valuable first-party data, enabling targeted campaigns that optimize product placement and reach key demographics. With expert guidance, RMNs can boost brand performance and future growth.
September 13, 2023
marketing mix modeling a recipe for success
Marketing Mix Modeling (MMM) is like optimizing a recipe: by analyzing past marketing data and external factors, it helps brands find the perfect mix of marketing strategies to maximize ROI. It's not magic, but with the right data and team, it’s powerful.
August 28, 2023
e29 explores ai advertising
E29 Marketing embraced AI-generated art for a budget-friendly 50th anniversary campaign for Erik's Delicafé. The campaign successfully created evocative images representing Erik's through the decades, demonstrating AI's potential to execute high-concept ideas on limited budgets. E29 views AI as a valuable tool for certain projects, always guided by human creatives who understand brand goals and aesthetics.
July 11, 2023
5 changes to make right now to your facebook ad strategy
Facebook's algorithm update prioritizes human interactions over branded content. This change aims to improve user experience and address issues like misinformation. Marketers must adapt by creating engaging content, avoiding engagement bait, and preparing for increased ad costs. Strategies include producing quality video content and building community through groups.
June 29, 2023
e29 webinar transform the path to purchase with retail media networks
Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad spending, and is expected to grow another 60% by 2027.
