April 24, 2018
mastering the art of experiential marketing the heinekenexperience turns tourists into brand ambassadors
Amsterdam's Heineken Experience immerses visitors in the brand's history and brewing process. The tour combines engaging storytelling, sensory experiences, and interactive exhibits, culminating in a vibrant tasting session. From the brewery's origins to a thrilling beer simulator, each act blends fun and education, transforming tourists into brand ambassadors. It's a masterclass in experiential marketing, celebrating Heineken’s legacy while fostering a genuine connection with visitors.
April 19, 2018
the increasing demand for transparency clean labels and what brands need to consider
The shift to clean labels is now standard, driven by consumer demand for transparency in ingredients. Brands must adapt to these expectations, as studies show many consumers trust brands less with unrecognizable ingredients. Companies like Kraft and General Mills have reformulated products to meet these demands, balancing transparency with customer loyalty. This evolution, fueled by retailer pressure and consumer education, necessitates careful marketing strategies to satisfy diverse consumer preferences while maintaining brand integrity.
April 12, 2018
developing strong insights in the world of marketing
In Marketing, insights reveal how beliefs drive behavior, distinguishing shopper insights (focused on purchasing experiences) from consumer insights (centered on brand perceptions). Developing these insights involves qualitative and quantitative research methods to understand target audiences deeply, bridging behavior and belief.
March 29, 2018
yes gen z kids are spending their time on youtube
YouTube, founded in 2005 and acquired by Google in 2015, has become a key platform for reaching 18-49 year-olds. It offers a user-friendly experience with effective ads and video recommendations. Influencer marketing is crucial for connecting with Gen Z, as they trust influencers over traditional ads.
March 22, 2018
augmented reality and the future of pushing products
A new augmented reality (AR) tech allows users to see small holograms of themselves, hinting at broader applications in retail. Imagine life-size holograms in grocery stores offering recipes and coupons based on your cart items.
March 15, 2018
the proliferation of meal kits and the potential disruptors of continued expansion
The meal kit market, valued at $5 billion and growing, faces potential disruption from tech innovations like image recognition for recipe suggestions, delivery robots for fast meals, smart locks for monitored deliveries, and 3D food printers. These advancements, appealing especially to Millennials, may reduce the demand for traditional meal kits or enhance the industry's growth by offering convenience and personalization. Could these technologies redefine how we approach meal preparation?
March 8, 2018
the evolution of grocery shopping
Grocery shopping has drastically changed since the '80s, evolving from budget-conscious trips with coupons to a landscape filled with over 45,000 products and buzzwords like organic and gluten-free. While online shopping grows, many still prefer in-person experiences. Innovations like Amazon Go streamline checkout, but the abundance of choices can overwhelm shoppers. Reflecting on simpler times raises the question: how can brands cut through the noise today?
February 26, 2018
7 Ways Amazon Go Will Change Shopper Marketing
Amazon Go revolutionizes retail with checkout-free shopping powered by AI and phone apps. This tech-driven approach not only transforms the shopping experience but signals a future where convenience becomes standard, though it may require trading privacy for personalized service.
