September 3, 2019
destroying disloyalty how to inspire brand loyalty in 2019
46% of consumers are more open to trying new brands than five years ago. To retain loyalty, brands should reward customers, align values, and conduct thorough research on changing demographics and preferences.
August 29, 2019
does shopper marketing still have a place in todays marketplace
While it traditionally focused on in-store strategies, the rise of online shopping and personalized marketing blurs the lines, pushing brands to integrate both approaches for success.
March 28, 2019
women on the rise are you taking part
The "Year of the Woman" has re-emerged, echoing gains in female representation from 1992 and 2018. Despite progress, men still dominate leadership roles. Brands like Gillette and Nike are changing messaging, but authenticity is questioned. Women lead better in various metrics, yet only 5% are Fortune 500 CEOs. Working at a woman-led agency highlights the need for genuine support in the rise of women. Brands should seek true partnerships with such agencies.
March 19, 2019
how to impress an expo west virgin
Attending ExpoWest was a thrilling experience! I loved exploring trends in packaging, sustainability, and food. Highlights included innovative booths, engaging brands, and delicious vegan snacks. Can’t wait for the next one!
January 22, 2019
3 ways to create a better consumer journey with personalization
To succeed in converting prospects, companies must prioritize personalization in the consumer journey. Focus on personalized recommendations, enhance events with custom apps and AI, and gain a holistic view of customers. Personalization is essential for staying competitive.
December 20, 2018
29 reasons to celebrate the holidays with e29
E29's quarterly summit in Napa Valley focused on team reflection and growth. Activities included wine blending and bottling, culminating in creating “29 Reasons” as our first vintage. A fun way to celebrate teamwork!
November 27, 2018
2018s pantone color of the year ultra violet
Since the '50s, Pantone has shaped trends, notably with its Color of the Year. In 2018, ultra violet influenced fashion, beauty, tech, and more.
November 15, 2018
the future of shopping with snapchat and amazon
Ecommerce is evolving with Snapchat partnering with Amazon for in-app shopping. Users can scan items to find them on Amazon, boosting Snapchat's user engagement and revenue. This collaboration could reshape online shopping.
