Fresh Del Monte

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The Challenge: Del Monte Fresh turned to E29 to drive awareness and purchase intent for Del Monte® Fresh avocados during the highly competitive Super Bowl season (2/9/25). With limited industry-wide supply and heightened competition in produce, the challenge was to spur incremental avocado sales during a tight, high-stakes promotional window.

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The Strategic Solution: E29 developed and executed a geo-targeted paid social campaign timed to align with peak Super Bowl shopping behavior. With engaging creative focused on game day recipes and snacking inspiration, we activated across high-opportunity markets to drive purchase consideration and foot traffic to key retailers. The campaign was strategically placed during weeks 4–6 to maximize relevance and conversion.

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The Impact: E29’s strategic campaign delivered strong results across media and sales performance:

• Impressions exceeded goal by 165%
• Clicks outperformed by 79%
• Retail sales rose 33% during the promotional window
• Despite supply chain challenges, shipped units surged by 75% in Week 6 (Super Bowl week)—marking the highest volume in 2025 to date
• Trade sales increased by 65%, demonstrating strong momentum at the retail level
  
  

By meeting consumers where they were and delivering contextually relevant content, E29 helped Fresh Del Monte maximize their avocado opportunity and score big during Super Bowl season.