The Challenge: Del Monte Fresh turned to E29 to drive awareness and purchase intent for Del Monte® Fresh avocados during the highly competitive Super Bowl season (2/9/25). With limited industry-wide supply and heightened competition in produce, the challenge was to spur incremental avocado sales during a tight, high-stakes promotional window.
The Strategic Solution: E29 developed and executed a geo-targeted paid social campaign timed to align with peak Super Bowl shopping behavior. With engaging creative focused on game day recipes and snacking inspiration, we activated across high-opportunity markets to drive purchase consideration and foot traffic to key retailers. The campaign was strategically placed during weeks 4–6 to maximize relevance and conversion.
The Impact: E29’s strategic campaign delivered strong results across media and sales performance:
By meeting consumers where they were and delivering contextually relevant content, E29 helped Fresh Del Monte maximize their avocado opportunity and score big during Super Bowl season.