October 10, 2018
is market research protected from the robots
Machine learning is transforming marketing, offering benefits like time savings, improved accuracy, audience growth, and higher ROI. While automation enhances data analysis, human insight remains crucial. Embracing these changes can create new opportunities.
October 8, 2018
how to reap the benefits of email marketing
Email marketing remains powerful and essential, offering higher ROI than social media. It boosts leads, conversions, and builds trust through segmentation and personalization. With automation and data insights, email's future is bright.
October 5, 2018
why social media reach is really dying
Struggling with social media reach? You're not alone. As algorithms shift, engagement drops. To adapt, focus on video content, visuals, genuine engagement, paid ads, and leveraging brand advocates. Quality over quantity is key!
October 3, 2018
marketing authenticity can it motivate your audience
Amid social media negativity, brands must focus on authenticity and social good campaigns to build trust. By aligning with causes, companies can enhance credibility, boost brand awareness, and remain relevant. However, efforts must be genuine to avoid backlash.
October 1, 2018
evolution of the digital marketing landscape
Digital disruption is reshaping marketing, with Facebook facing serious challenges, including a significant drop in traffic. Meanwhile, video content reigns supreme, fueling YouTube's growth and Amazon's retail dominance. Marketers must adapt strategies, focusing on video to stay relevant.
September 25, 2018
5 unique benefits of small agencies for big brands
Big brands are increasingly choosing to work with small advertising agencies due to several key benefits. These include greater commitment and passion from smaller teams, faster results due to less bureaucracy, more transparency in spending and ROI, and better value for money.
September 13, 2018
the truth you must know about slack for marketing
Slack is transforming from a communication tool to a marketing platform. Brands can integrate it with apps like Hootsuite and Twitter for real-time updates and community engagement. Despite challenges in adoption, Slack's growth suggests it could become a key social channel for brands.
September 6, 2018
The agency retainer or project debate: how to make the best choice
Considering scaling your marketing? An agency retainer offers long-term collaboration and cost savings but may lead to unused hours or tracking issues. It’s ideal for businesses with clear goals, while project-based fees suit smaller, short-term needs.
