November 27, 2018
2018s pantone color of the year ultra violet
Since the '50s, Pantone has shaped trends, notably with its Color of the Year. In 2018, ultra violet influenced fashion, beauty, tech, and more.
November 15, 2018
the future of shopping with snapchat and amazon
Ecommerce is evolving with Snapchat partnering with Amazon for in-app shopping. Users can scan items to find them on Amazon, boosting Snapchat's user engagement and revenue. This collaboration could reshape online shopping.
November 6, 2018
are you confident in your marketing plans roi
A successful marketing plan combines a solid product, skilled team, market analysis, audience insights, and ROI understanding. Prioritizing ROI fosters accountability, sets measurable expectations, and helps establish realistic goals, ensuring effective marketing strategies that drive profitability and growth.
October 30, 2018
brand integrity makes a big difference to consumers
Brand integrity is essential for building trust with consumers. Key strategies include honesty, customer focus, accountability for mistakes, and effective social media engagement. Brands prioritizing transparency foster stronger relationships.
October 25, 2018
product search online shoppers prefer amazon search over google
Amazon has overtaken Google as the preferred platform for product searches due to buyer intent, higher ad click rates, mobile commerce growth, personalization, social shopping, and voice search capabilities. With a customer-centric approach, Amazon continues to dominate the ecommerce landscape.
October 23, 2018
influencer marketing strategy
Influencer marketing is evolving, with brands seeking transparency and authenticity. As competition grows, it's vital to define success, find trustworthy influencers, foster long-term partnerships, focus on Instagram, and stand out uniquely. Despite challenges, strategic influencer collaborations can effectively boost brand awareness and authority.
October 18, 2018
the direct to consumer paradox what should cpgs do
Ecommerce's rise is reshaping CPG strategies, pushing brands to consider direct-to-consumer (DTC) approaches. By leveraging insights, controlling user experience, and adopting omnichannel tactics, CPGs can thrive without alienating retailers.
October 16, 2018
elevate your marketing results with these 29 marketing tips
Boost your marketing with our 29 essential tips! Organized into 6 sections, it covers strategy implementation, social media traction, digital advertising, influencer partnerships, shopper marketing, and effective analytics. Download now for success!
