“Grit” might be trending in business books, keynote speeches, and motivational quotes — but at E29, it’s not a buzzword. It’s baked into our DNA.

As we launch our new podcast, 29 Minutes of Marketing Grit, we’re reflecting on why this quality matters more than ever in today’s marketing landscape — and why it’s been the core of how we operate since day one.

So What Is Grit in Business?

Psychologist Angela Duckworth famously defined grit as a blend of passion and perseverance — the ability to stay focused, work hard, and keep going even when things get hard (or messy, or ambiguous, or full of meetings with unclear agendas).

In business, grit shows up when:

• A CMO sticks to a bold vision, even when early data is shaky.
• A strategist rewrites a campaign brief 17 times to get it right.
• A founder rallies their team through uncertainty — staying focused when the path forward isn’t crystal clear.

In marketing, where trends shift fast, budgets tighten, and attention spans shrink by the second, grit separates the good from the great. It’s what keeps teams pushing past “safe” ideas to create work that actually works. It’s how we turn insights into impact — even when the brief changes (again and again) or the metrics are hard to move.

‍Grit Is the New Growth Engine

Here’s the real truth: Algorithms are getting smarter. AI is getting faster. But real growth still requires real grit.

• Grit is what gets campaigns launched when client timelines are unrealistic.
• Grit is what keeps brands human in a sea of automation.
• Grit is what moves ideas from “almost there” to unforgettable — and plans from theory to traction in the marketplace.

We believe grit isn’t just a nice-to-have — it’s a competitive advantage.

What Grit Means at E29

At E29 Marketing, we believe the best ideas come from a mix of sharp insight, fearless creativity, and relentless execution. That’s grit in action.

It’s in how we show up for our clients.
It’s in how we fight for smarter strategy and better creative.
It’s in how we roll up our sleeves and get things done for our clients — on deadline, on budget, and without ego.

We created 29 Minutes of Marketing Grit to give this mindset a voice. Each episode brings you inside the conversations, challenges, and creative sparks that shape modern marketing — with guests who’ve earned their scars and found success the hard way.

Because in an industry that often rewards the flashy, we believe in celebrating the gritty.

‍Grit Is the Thread That Ties It All Together

Whether you're building a brand, launching a campaign, leading a team, or just figuring it out as you go — grit is what carries you through. It's not about being the loudest in the room or the flashiest on the feed. It's about showing up with purpose, pushing through the challenges, and delivering work that matters.

At E29, grit fuels everything we do — from bold ideas to breakthrough results. It's how we lead, how we collaborate, and how we keep raising the bar for ourselves and our clients. Grit is what keeps us grounded, focused, and fearless — no matter how fast the world changes.

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